Book Cover

Challenge

Design a book cover for Blind Spot that visually represents the concept of limited perspective and the unforeseen effects of digital disruption on business. The client envisioned an image incorporating "blinders" and elements tied to technology, such as binary code.

Transformation

The design evolved to include fragmented human imagery paired with abstract shapes reimagined as binary code (1's and 0's), symbolizing the intersection of technology and blind spots. A bold red-and-beige palette adds urgency, while the clean typography integrates seamlessly to highlight the title and theme.

Story

The final cover blends bold visuals and conceptual depth, using binary code and fragmented design to represent limited vision in the face of digital disruption. The minimalist yet striking layout ensures the message is clear and impactful, drawing readers into the book’s critical themes.