Promotional Poster

Challenge

The goal was to create a promotional poster for Britton & The Sting's MAMA performance at Nublu. Building on a previous design that featured the word "MAMA" as liquid tears, the client wanted the new poster to incorporate a church and a flowing river to evoke spiritual and natural themes. The challenge lay in balancing these elements with the vibrant colors and surreal style of the original design while introducing a "galaxy plant" concept without overwhelming the composition.

Transformation

The design process began by adapting the original liquid "MAMA" type, retaining its fluid, dynamic feel while placing it above a floating, church-topped hill. The hill was depicted as an island-like sphere, integrating natural and cosmic elements. A winding river flowed from the church, symbolizing connection and movement, grounding the design in harmony with the performance’s themes.

Key transformations included:

• Reimagining the "church" concept: The old church was stylized and placed atop a vibrant hill, blending surreal and natural aesthetics.

• Maintaining color harmony: The warm oranges and cool blues from the original MAMA poster were retained, creating consistency across promotional materials.

• Integrating surreal elements: The hill was designed as a surreal, floating world with flowing water to enhance the dreamlike quality of the composition.

Story

The final poster for MAMA blends spirituality and nature, creating a visual metaphor for the transformative power of water, music, and connection. The flowing river, vibrant colors, and surreal church reflect the fusion of themes present in Britton & The Sting’s performance. This design not only connects to the original MAMA aesthetic but also introduces a new narrative element that draws viewers into the ethereal world of the performance.

The bold typography, striking visuals, and thoughtful composition ensure the poster stands out while conveying the heart of MAMA's story—an intersection of sound, soul, and nature.