Promotional Poster

Challenge

The MAMA poster needed to do more than stand out—it had to embody the essence of water as life’s mother and guide. The design challenge was to translate water’s fluid, nurturing nature into a visual that captured both the emotion and theatrical energy of Britton & The Sting’s concert.

Transformation

To bring this vision to life, I focused on fluid, bold typography that mirrors the movement and adaptability of water. The surreal imagery, combined with a warm and dynamic color palette, evokes the emotional depth and transformative power of water. Each design element flows together to create a sense of connection and vitality, pulling viewers into the world of MAMA.

Story

The final poster captures the magic of MAMA. The fluid typography, reflective textures, and dreamlike imagery immerse the audience in water’s story—its ability to guide, nurture, and transform. The design doesn’t just represent the concert; it invites the viewer to experience its heart. Through MAMA, Britton & The Sting remind us of water’s timeless power and presence.